Finally know if your player is actually getting better
You spend $30,000+ a year on hockey and get told to “trust the process.” Shift Excellence is the process — it shows you what's actually working, from their real games, not a guess.
Forward · RHA Kelowna · U18 Prep CSSHL
Sample player card — anonymized data from the live app.
The problem
You're flying blind, and it's expensive
Here's what most hockey parents are working with: a coach who says “he had a good weekend,” a car-ride conversation that goes nowhere, and a nagging feeling that you have no idea whether the money and the 6 a.m. ice times are paying off.
There's no paper trail. No accountability. When ice time gets cut or your player doesn't make the tryout, you're left arguing about opinions — and the politics that come with them. Meanwhile the informal coaching adds up: a skills session here, a power-skating clinic there, easily $900 a month with nothing to show for it but a feeling.
The information exists. Your player's real games are full of it. It just never gets turned into something you can actually use.
What we do
Turn real games into a development plan
Import real stats
Pull CSSHL game data, forward a game report, or enter a box score. Real games, not self-scoring.
A Game Report every game
A coach-style, 12-section breakdown — grades, strengths, and exactly what to work on next.
An OVR that updates
A 1–100 rating across six skills that gets more accurate as the season goes on.
Compare to teammates & division
See where your player actually stands — against the team and the division, stat by stat.
A weekly development focus
One clear thing to work on, so practice time goes where it matters.
See a real one
What a Game Report looks like
After every game your player plays, you get a coach-style breakdown built from their real stats — not a highlight clip, a full read on how they actually played.
Inside every report — 12 sections
- Overall game grade
- Six performance scores
- Period-by-period breakdown
- Non-negotiables scorecard
- Player Identity read
- Strengths this game
- What to fix next
- Suggested drills
- A coach's note
- A one-week development focus
A real 12-section Game Report, anonymized from a live game.
Why "real data" matters
A self-rating app
Asks your player to rate their own skating off a single clip. The number that comes out is just the opinion you started with. It can't tell you anything new.
Shift Excellence
Reads the actual box scores and advanced game data from your player's real games, then scores them on a percentile basis against their division. The number means something — and it moves when they do.
In real life
How other parents use it
Tryout prep
Walk into tryouts knowing exactly where your player is strong and where to shore up — with numbers, not nerves.
Coaching accountability
When feedback is vague, you have a consistent record of how your player is actually performing to talk from.
Tracking siblings & teammates
Compare across the team or against a sibling to keep development honest and the goals realistic.
Less than one private lesson a month
Private lessons run $75–150 an hour. Video-analysis packages cost $595–1,600. Pro is $69.99 a month — a coach's eye on up to 10 games a month, for less than a single hour on the ice.
Pricing
Plans that fit how you use hockey
Starter
One player, casual season.
- Free to start
- 5 pucks/month (2 game reports + 1 on us)
- Import CSSHL + game stats
- OVR rating that updates
- Annual: $199.90/yr (2 months free)
Pro
Serious about development.
- Free to start
- 20 pucks/month (up to 10 game reports)
- Unlimited player comparisons — free on an active Pro plan
- Everything in Starter
- Annual: $699.90/yr
Single Puck
Pay as you go.
- 1 puck
- Game report = 2 pucks ($9.98)
- Comparison = 1 puck ($4.99)
- Buy any quantity
All prices in CAD.
Your player's data is yours. Delete it anytime. PIPEDA-compliant, and we never make a minor's profile public without a parent choosing to.
Frequently Asked Questions
Why trust the number
Built by hockey people. Backed by real data.
Pro-level evaluation
Designed with coaches who've worked in pro and elite youth hockey — your player is graded the way scouts actually evaluate talent, not by a self-rating.
Real games, not opinions
7,315 players across 6 leagues and 230 teams. Every rating comes from real game data, measured against your player's own division.
The number is earned
Nobody scores themselves. The OVR comes off the ice and it moves as the work goes in — so progress is something you can see, not argue about.
“Every parent asks the same thing — is my child actually developing? For the first time there's a real answer on the ice, not a hunch. This is how pro organizations evaluate players, built for youth hockey.”